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[lizakhatun1122]

The growth that Amazon has experienced is brutal.

It was founded in 1995 as a startup to sell books, and in recent years it has become the largest online store in the world.

It is currently positioned as the second most valuable brand in the world , above Google and just below Apple.

And in 2016, it began generating $1.4 billion in advertising alone.

According to on page seo service studies by Business Insider , Amazon has positioned itself as the preferred platform for 55% of consumers to search for products with the intention of purchasing, surpassing Google.
So…

Brands are beginning to see Amazon as an opportunity to impact potential customers and increase conversions.



And with so much competition, it is important to have a well-defined strategy to squeeze every penny invested.

So in this post, I'm going to explain what Amazon Advertising is and how the advertising platform works, so you can consider it within your strategy.

I'll tell you how it can benefit you and what types of ads you can run on Amazon Ads.

Let's go!

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Table of Contents [ Hide ]

1 What is Amazon Advertising
2 How Amazon Ads works
3 Types of Ads on Amazon Advertising
4 Why advertise on Amazon Advertising
5 Is it clear to you what Amazon Advertising is and how it works?
What is Amazon Advertising
Amazon Advertising is the advertising platform for the Amazon online store.

From here, brands can advertise to showcase their products to website or app users and have more sales opportunities.

Advertisers can choose the different locations where they want to appear, which people they want to impact and in which ad format.
And if you define the profile of your potential client well and create ads capable of generating interest, you can obtain very good results on this platform.

Think of it as not like advertising on social networks like Facebook , where users come looking for entertainment and to connect with friends and family.

On Amazon there is an intention to buy, even if it is not immediate, and this is what makes it so powerful and effective.

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How Amazon Ads works
Amazon Advertising works in a similar way to Google Adwords.

The advertiser pays only for the clicks that users make on the ads.

And when it comes to advertising on Amazon, you can do it in two ways:

Within the online store itself – Your ads appear within the website or app, and you have different formats at your disposal that I will explain to you later.

And the good thing about it, as I told you before, is that users who enter Amazon have an intention to buy or at least are considering it , so the traffic your ads receive will be quite qualified.

Outside of Amazon – Works the same as the Google Ads Display Network.

It is called Amazon DSP and it allows you to publish ads on other websites that are associated with Amazon, in banner format. This way you can reach people who are interested in products similar to what you sell or who have shown direct interest in your brand.

Amazon Advertising works through bidding .

Just like Google, depending on your budget, the segmentation of your audiences and the quality of your ads, you will compete with other brands to appear in the top positions.
The more you invest, the more chances you have.

Although as I say, it is not the only factor that determines it.
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on page seo service

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