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[bitheerani44455]

Since last year, we have seen discussions about the dissatisfaction of many retailers with the date of Black Friday. The main reason for this dissatisfaction is the fact that many retailers believe that customers take advantage of the date to bring forward their end-of-year purchases and stop spending on Christmas.

Brazil Week: learn all about the new e-commerce celebration
Thus, the date on which Black Friday is usually held has become the target of criticism and there has been talk of bahrain leads the day on which it is held in Brazil. This controversy has raised the question of moving the date to September, as this is a month that does not have a great commercial appeal.

All these discussions led to a change, but not exactly on Black Friday. With an initiative by Secom (Special Secretariat for Social Communication), Brazil Week was announced, a special event to boost the economy for the last quarter.

But what exactly is Brazil Week?

What is it?
Brazil Week will be a retail event that aims to combine the Independence Day holiday (September 7) with Customer Day (September 15), creating a major week of discounts. In this first year, it will start on September 6 and run until the 15th.

The Week is directly inspired by Black Friday, which also uses a holiday in the United States as its starting point, Thanksgiving Day.

The expectation is that the date will become a kind of Brazilian Black Friday, engaging consumers, retailers and companies from all sectors, in addition to significant support from the media, both online and offline.

In addition to retail companies, the hotel sector is also expected to participate, stimulating domestic tourism.

If the event is a success, the proposal is that it will become an annual tradition in national retail.

How will it work?
The goal is for retailers to offer all kinds of discounts and product varieties throughout the week, so consumers have enough time to research and decide where to buy, making the most of the offers.

However, there is a possibility that the event will not be very significant in its first year, all due to the short time that retailers had to prepare their actions and the public's lack of knowledge about the event.

To encourage the participation of retailers and consumers, the Federal Government created a website for Brazil Week and a promotional video .

Will Black Friday end?
The simplest and most direct answer is no. Black Friday continues to be held in November, as usual. This year, the discount Friday is scheduled for November 29th.
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