seedbox

[erika1998]

Every landing page is made up of certain basic elements. You need to know all of them to create the most compelling pages and never risk having a leaky sales funnel. Once you learn the basics, you can experiment with these blocks. In this article, we’ll look at the main elements of a good landing page and give you some tips on how to present your page copy and design.

Summary:
What is a landing page?
All landing pages are a type of post-click page that aims to encourage visitors to make a decision.

You explain all the benefits of your offer and invite users to take the desired actions. Since this is an extremely important step in the funnel, there should be no distractions such as navigation bars or links to other pages.

A solid landing page structure helps you tell the whole story. Without it, prospects will end up bouncing because your page doesn’t seem trustworthy or compelling. Remember, you want your visitors to convert—make sure you give them enough reasons to do so.

Here are the main landing page elements you need to think about:

a unique offer;
engaging visual content;
clear and concise body text;
the benefits of your offer;
features ;
social proof ;
lead form and clear call to action.
We’ll explain what these elements mean, but first, let’s briefly say that your offer should be the essence social media marketing service of your entire landing page. Metaphorically speaking, it’s not just vanilla frosting, it’s the whole cake. You can communicate your offer using multiple components of a landing page, and we’ll describe how.

The key elements of a landing page
Here you will find more elements than those listed above. How come? Well, not all of them are mandatory and it is up to you to choose. For example, if your product is simple and low margin , you may want to omit an FAQ. Still, we recommend including all of these blocks in your landing page structure – just make them simple and straightforward.

Headline
Every offer is a single sentence: take yours and use it as your headline. You can make it bold, expressive or brief, but don’t dilute the main idea behind it with unnecessary wording. What you can do is introduce a new solution, identify a boring problem that everyone faces or exploit people’s desire for quick fixes. Add a little supporting copy to provide details and back up your claim.



Wimi is a service that makes remote collaboration more accessible. And this is the first thing visitors learn when they arrive on their page:

Using simple titles and supporting texts
Using simple titles and supporting texts
You can make your headline more emotional and appeal to users' pain points, like Livestorm does:

Livestorm's title encourages users to make video conferencing more effective
Livestorm's title encourages users to make video conferencing more effective
From a designer’s perspective, it’s important to make your headline one of the main focal points. Use elegant font pairings, as beautiful typography helps convey the message and set the mood. Choose contrasting font sizes for your headline and supporting text, such as 30px and 15px.

Body of the text
The best practice is to speak your audience ’s language . Keep paragraphs short – two or three sentences each. Don’t be afraid to use numbered lists and bullet points to break your copy into easily digestible chunks. The main rule is to not make your prospects skim through lengthy readings to find the information they need.
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