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At the crossroads of digital and marketing, Data-Driven Marketing breaks free from studies to gain insights from data! It heralds a new era where intelligent targeting will replace mass communication… Rollingbox tells you more!

Data… soon to become as precious on page seo service as gold…? You might think so when you see the scale of the competition to capture audiences and the famous data. The world of marketing is undergoing a real turning point! Exit mass marketing, hello to the era of ultra-personalization which thus places the consumer at the heart of the customer journey. Acquiring new consumers, increasing marketing performance and of course increasing advertising investments are now – more than ever – the GOALS of companies. This common objective is also causing GAFAM ( Google , Apple, Facebook, Amazon, Microsoft), BATX ( Baidu, Alibaba, Tencent, Xiaomi ), NATU ( Netflix, Airbnb, Tesla and Uber ), Messengers ( Snapchat, WhatsApp, WeChat, Line, Messenger ) and of course other social networks ( Twitter, Facebook, Instagram ) to compete furiously. It is in this dynamic that new marketing strategies such as Data Driven Marketing are emerging…



Data-Driven Marketing…
Data -Driven Marketing consists of structuring the data held in the company, to then produce an analysis that will allow to better understand customer behaviors and their expectations. Whether in B2C or B2B, Data -Driven Marketing has only one vocation, that of creating value by engaging the customer more effectively.

Indeed, the digital revolution has completely disrupted marketing while providing more and more power to customers who (CQFD) have become more and more demanding. Digitalization has also led to an explosion of data generated by increasingly diverse customer contact points. The challenge, in this jungle of data, will be to create a unique vision of the customer and their life cycle. A sort of 360-degree vision, which will allow them to be engaged in a personalized, coherent and relevant way across all channels. Succeeding in establishing such a dialogue with its customer will allow the company to generate more value in its market.

To recap, Data-Driven Marketing will successively transform data into customer knowledge, create scenarios for specific and targeted campaigns, and also measure the ROI of these campaigns based on even more targeted segments.

Will “real time” become data time?
In an increasingly competitive context – as we have seen previously – every minute will count. This is the whole point of data analysis – which beyond better customer knowledge or a more refined marketing strategy – lies precisely in real time.

To take a concrete example, let's take a recent study conducted by Retail Me Not. According to the said analysis, nearly 70% of people in the purchasing phase in a store check their phone. Another indicator is that one in two French people would find it interesting to receive flash offers by SMS. In this specific case, data analysis allows you to adjust your strategy according to specific and real needs. Based on data analysis, Data-Driven Marketing will therefore allow you to direct your strategy for maximum optimization. The greater the volume of data collected, the more possible it is to implement precise predictive marketing.

Ultimately, this can make it possible to initiate tailor-made marketing by anticipating consumption patterns, but also to target messages more closely for even more effective engagement.
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