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To successfully develop a quality one-pager, it is necessary to correctly use effective tools, which directly depends on the quality of the marketer's work and the depth of his immersion in the problem, as well as on the implementation of the necessary actions. In this article, we will tell you how to achieve full scrolling of the landing page by users.

It is important to first define the task and goal that you want to achieve. Then select a specific product for advertising on the landing page, taking into account the difficulties with promoting a wide range of services. The next step is shopify website design to study the target audience and analyze competitors. All these aspects must be determined before starting to create a one-pager. After that, you should collect important information, the task of which lies with a specialist deeply immersed in the product.

Warm traffic
To attract warm traffic, you don't need to develop complex and long one-pagers. It is enough to use an approach such as a quiz landing page. Usually, successful quiz marketing involves attracting the interest of the target audience by offering to take an easy quiz. In the process, we receive the necessary contact information from the participants.

Cold traffic
First of all, you need to clearly define what kind of user should visit your landing page.

If you already have a product and use a one-pager to promote it, it is important to analyze your current sales. Talk to your target audience who have already made a purchase, thirty clients will be enough. Find out why they chose you, what factors influenced their choice, what they paid attention to. This information can be used when creating and optimizing your landing page.

It is necessary to conduct an analysis of competitors. Study their activities to understand how you can stand out. These steps are extremely important.

Based on the information collected, develop a landing page structure:

A clear offer so that the visitor immediately understands what you are offering.

Benefits of using your product. What will the client get?

Handling objections. Identify typical objections and provide answers to them.

Demonstrate your qualifications and experience.



Useful content and lead magnets.

Description of the product or service.

Tools
Let's consider which tools you need to pay attention to in terms of content.

First screen of the site
The first screen is what the user will see immediately after landing on your site. It is important to capture their attention within a few seconds and clearly convey information about your site's offerings.

Clear sales proposition
The first screen must contain a clear, interesting and understandable sales proposition that is targeted at the target audience.
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