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Push Notification CTA should not be neglected as it is a great tool to increase sales, get rankings, and acquire much more improvement to your marketing strategy. Don’t stop halfway after bmb directory creating an application — chat and attract new users. “Call to actions” are not just annoying banners or short text, but the whole idea and meaning of your company. Editor Reteno makes it easy to create personal pop-up messages for mobile devices, so the process will be simple and fun even for beginners.

Is it possible to link the words "viral" and "2020" when we are talking about something positive, and not about a pandemic? Yes, it is if we think back to the success of the Zoom video calling platform that year. The company's product has gained incredible popularity worldwide among absolutely different people, from famous politicians to schoolchildren. Users forwarded video meeting links to their friends and colleagues, spreading the word about Zoom like a virus.

Of course, the scaling of the company's prominence was due to the demand for the product, but it was not unique in the market. Zoom made its service truly user-friendly, and it encouraged users to engage other people in communication through the platform. Audience growth continued in 2021, while the number of active participants in meetings increased by 2,900% in two years. Most newcomers joined Zoom not because of ad campaigns but because of recommendations and invitations from existing users.

If you wish your customers to attract new customers, you definitely need to learn more about viral loops. This guide will tell you what they are, what types of viral loops exist, and how to encourage your audience to recommend your business. And at the end of the article, you'll find bright examples of viral loops for inspiration. Let’s go!

A viral loop is a marketing mechanism when attracting new customers through the recommendations of existing ones.

Is this a fancy name for word of mouth? These concepts are similar, but they are not the same thing. Word-of-mouth marketing is based on satisfied customers telling their acquaintances about a positive experience with a brand. Some of those people may try the company's product, but the chain of recommendations can end there.
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