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[arafathossain]

Neuromarketing is represented by neuroscientific techniques that, combined with marketing techniques, can help us define and predict the decision-making processes of our consumers.

A practical example of how these techniques can be used is this interesting video shared by IKEA , regarding an eyetracking analysis inside one of its stores.

Eyetracking, or more simply eye monitoring, allows you to follow the movement of a subject's eyes and track all their movements to try to analyze and interpret, for example, a customer's purchasing path. There are also online tools that allow you to do the same thing with the mouse to analyze a user's path within our website.

Youtube video thumbnail
Said like this it seems like a text services very complex thing, and in reality it is, but let's try to take some ideas to decline them on our web activity. There is a world of advanced techniques and instruments that allow to quantify mathematically and scientifically certain aspects, but today we will not talk about this.

Instead, we will try to simplify some basic techniques to be able to transfer these results into our social editorial plan .
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